Sales presentations have changed and it’s created winners and losers.

Dear sales leader. If you are concerned that you have succumbed to clickbait by reading this article, may I assure you that this is not the case.

Rarely, in my experience, does a salesperson regard their physical sales presentation as any more then the umbrella that sits aloft a cocktail. To them, it’s unnecessary detail - and this is a fatal mistake.

All salespeople lose sales, and no matter how good you or your presentation is, you will continue to lose sales and it will be frustrating. With a good sales presentation however, you will just lose much less.

The 2 Ways Customers Make Decisions & Why You Lose Sales. How much thought did you put into the type of computer or phone that you are reading this article on?

The sales presentation is the simplest way that you, as a sales leader, can affect a real change in your team's performance, without interrupting business as usual.

I'll be the first to admit it: I've lost sales that were an absolute slam dunk. Humans make decisions in two different ways: systematically and heuristically.