As a salesperson, you know that the reality of your product or service in the marketplace...

To become a great presenter requires years of practice, however as with so many art-forms, there is an innumerable number of scientific principles that govern them. Below is a list of fundamental rules you need to understand about presenting.

If good sales people were to think of themselves as superheroes, then assumptions about their customer would be, without question, their only kryptonite.